PedalPunkt
Authors: Chionidis, Feldmann, Rudolph, Strauß

AP [PED1]

ActionPlan2

ACTION PLAN

Time Frame:

10-15 years

Specification:

Aiming at establishing an alternative to car use, the project needs to be implemented rapidly, expanding the network of stations as fast as possible. Only a dense network of P-Punkt kiosks will be able to sufficently provide the planned services and make the P-Punkt system attractive enough to win over motorists.
Thus organic growth is not feasible. Implementation must aim at providing city-wide coverage as fast as possible, leading to the need to fully exploit credit lines and high up-front costs in early project stages. At annual expenses totalling 20.49M € and assuming just 15€ monthly membership fees, the P-Punkt network will reach it's break-even point at 114.000 user subscriptions. Although this numer may seem high, this ist only 3.46% of Berlin inhabitants. Compared to 345.000 BVG subscribers and 200.000 member of carsharing services in 2013 this seems totally doable and leaves room for even further growth. User growth will lead to a proportionate decline in car use, improving bikeability of streets, making cycling in turn even more attractive, promoting P-Punkt even further.
At the financial break-even point of 114.000 users, P-Punkt network will save 57,615 tonnes of CO2 per year.
This very conservative calculation is based on the energy consumption of the kiosks assuming current EU-average energy sources, leaving room for improvement as kiosks will be heated with more modern devices, and assuming that each user substitutes 2/3rd of their car use (current Berlin average: 3 daily trips of 6.9 km). At only 200.000 new users, annual CO2 reduction will already amount to 101,929 metric tonnes. Besides CO2, other traffic-related emissions such as Nox and particles will also significantly decrease. Quality of life in both sub-urban and urban quarters will increase, with both benefitting from reduced car commuting. Retail and services business will also benefit from inner-city quarters becoming more attractive to cyclists and pedestrians. Residential neighbourhood will enjoy psotive effects from the P-Punkt kiosks as social hubs, althoug these effects are hard to quantify.
Our far-end, yet utopian goal of a near-total shift from car use to ecombobility (network of public transport, bike and pedestrian traffic) in Berlin will result in annual CO2 savings of 514.157 tonnes.

Description:

Due to the project's user value depending on city-wide coverage and density of the network, it must be implemented in a large scale format from the start on. This requires thorough planning and preparation. The use of public space, possible need for regulation adjustments, high up-front financing demand and the very positive implications on the quality of life and health for city inhabitants make the Berlin Senate a key stakeholder and reqired partner.
The first phase of the project focuses on raising political support, followed by the incorporation phase, in which two legal entities are to be formed: the operating company, a non-profit Ltd owned by the Berlin Senate, whose participation facilitates financing and collaboration with both regulatory agencies and the also senate-owned BVG, all crucial to the projects success, and an incorporated society, whose assemblies decide on strategic goals and elect 50% of the members of the board of directors, the other half being appointed by the senate. This model ensures participation of the users while not impairing political responsibility for the taxpayer money and real estate invested.
Once incorporated, the next step is to determine each kiosk's location and to elaborate construction plans. This phase is estimated to take approximately 18 months. Following that, immediate construction of all kiosks begins, estimated at no longer than 2 years. Six months before completion, recruiting and training of personnel and volunteers starts. At this points the vast majority of the credit line will be called and annual expenditures will have reached their maximum of 20.49 million €.
We expect an initially hesistant development of user numbers, with early adopters rom environmentally aware households being the main source during the first months. Then, as the P-Punkt will have been visible in the city and by word of mouth, broader user groups will join, which, as the first benefits will show in the cityscape, will fuel further growth. We therefore assume a user development curve similar to that of free-floating carsharing services. At 114,000 users P-Punkt will have reached financial break-even, and we expect user growth to slow down once 340.000 users are reached, considering some die-hard motorist and people with exceptionally long travel distances to be harder to convince.
At financial break-even, 57,615 to of CO2 annually will be saved, while savings at market saturation will amount to 174,070 tons. In addition, NOx and particulate emissions will also be reduced significantly. With less cars jamming the streets, streets will be much more attractive to pedestrians and cyclists, benefitting not only the users of the P-Punkt network, but every city inhabitant and even retail and services business.

PHASE 1

about 1,5 years

Verbreitungstaktik 01-01

Actors and Elements: Planners, Investors & State, Public Transport Companies (BVG, DB), Locals

Descritpion:
The first phase is the planning phase, where the participants of the project foundation work to find the right spots of the kiosks, design the interior and adjust the content of the services to the neighbourhood's needs.

PHASE 2

0,5-2 years

Verbreitungstaktik 02

Actors and Elements: Planners, Construction Companies, Locals, Emploees, State

Descritpion:
The second phase is about the construction of the kiosks and realization of the planning phase.
Recruitment, bicycle donations and acquiring as well as an organization of the services, timetables, bills and PR services (also possibly marketing) need to be taken care of.
Of major importance to achieve our goal is the support from the State of Berlin to integrate cycling programs to the educational timetable with free bicycle tours over the neighbourhood. In this way, cycling would become a part of children's and adolescents' everyday life.

PHASE 3

3 years

Verbreitungstaktik 03-01

Actors and Elements: PR services, State, Locals, Emploees

Descritpion:
The third phase is the establishment level, which represents the final happening of integrity of the project to the spots it has been placed, workshops, repair as well as bicycle rental services are taking a high road and the fame of the project starts affecting more than one social group, for instance: adolescents and adults trust PedalPunkt and leave their cars aside.

PHASE 4

4 years

Verbreitungstaktik 04

Actors and Elements: Locals, Emploees

Descritpion:
With people trusting the flexibility and availability of Pedal-Punkt services, user numbers grow until market saturation is reached.
Participation of citizens reaches from internal affairs of the P-Punkt network to neighborhood and city-wide issues, focused on, but not limited to traffic planning.
Positive cash-flow, significant emissions reduction.

PHASE 5

10 years

Verbreitungstaktik 05

Actors and Elements: Locals, Emploees,State & Education

Descritpion:
The ultimate goal of people leaving their cars and choosing green mobility is achieved and a drastic reduction of CO² amounts is noticeable.