Overload of adverts, Madvertise – the startup solution
Authors: Alizee Daguzan, Floriane Schmitt, Dagmara Markowska, Anna Remblewska

OF [Te15]

op.field madvertising 1-
opfield madvertising 2-

Actors and Agents:
Authors: people who creat adverts in order to achieve best results
Actors: people who use public spaces, receivers
Angents: the madvertise start up founders

Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. Out of home advertising, therefore, is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). The main of today cities is that they are invaded by physical advertising. Too many information are given in the street and been the subject of visual pollution. Saturation. Madvertise start-up proposes not to interfere in the urban landscape. This new kind of advertising is sended into the private sphere : on smartphone. It sets the city free from overload of adverts by spreading the idea of transforming physical advertisements into virtual ones. The flagship madPlus platform delivers interactive mobile advertising campaigns to selected target groups, location based, on mobile websites or in mobile apps, so that advertisers can achieve best campaign results, whereas on the street it's impossible.

Further Research Agendas:
Would the city look worse without the layer of advertisement?
Would it be a good solution to ban on adverts in public spaces or would it entail a revenue loss?