[Ed55] Sign visibility
AUTHOR: Matthew Halsall
_________________________________________________________________________________________
_________________________________________________________________________________________
CROSSLINKS:
Database: [Tr52] |
Prototypes: [LEDF] |
Scenario Games: | Action Plan: | External: |
_________________________________________________________________________________________
ACTORS/AGENTS
Carbon exchange, advertising companies, shareholders, motorists
_________________________________________________________________________________________
DESCRIPTION
Research was undertaken to asses the visual impact of the building and the possibility of it being used as a board to display information on the carbon exchange, and its shareholders. It became apparent that the building could be viewed differently from different distances away.
_________________________________________________________________________________________
RESEARCH AGENDA
Several possible solutions for a low energy updatable display were assessed. Also it became apparent that motorists were a large part of the target audience, and a possible separate display could target them directly.