[Ed55] Sign visibility

AUTHOR: Matthew Halsall

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Sign legibilty    London case studies
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CROSSLINKS:

Database:
[Tr52]
Prototypes:
[LEDF]
Scenario Games: Action Plan: External:

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ACTORS/AGENTS
Carbon exchange, advertising companies, shareholders, motorists
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DESCRIPTION
Research was undertaken to asses the visual impact of the building and the possibility of it being used as a board to display information on the carbon exchange, and its shareholders. It became apparent that the building could be viewed differently from different distances away. 
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RESEARCH AGENDA
Several possible solutions for a low energy updatable display were assessed. Also it became apparent that motorists were a large part of the target audience, and a possible separate display could target them directly.