AUTHOR: Matthew Halsall

_________________________________________________________________________________________
   
_________________________________________________________________________________________
CROSSLINKS:

Database: [Tr52]

Prototypes: [LEDF]

Scenario Games:

Action Plan:

External:

_________________________________________________________________________________________
ACTORS/AGENTS
Carbon exchange, advertising companies, shareholders, motorists
_________________________________________________________________________________________
DESCRIPTION
Research was undertaken to asses the visual impact of the building and the possibility of it being used as a board to display information on the carbon exchange, and its shareholders. It became apparent that the building could be viewed differently from different distances away. 
_________________________________________________________________________________________
RESEARCH AGENDA
Several possible solutions for a low energy updatable display were assessed. Also it became apparent that motorists were a large part of the target audience, and a possible separate display could target them directly.