[Ec11] Subjectivity and Propaganda

AUTHOR: James Stopps


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Scenario Games: Action Plan: External:

Capitalism; Communism; Media; Government; Retail
‘Capitalistic subjectivity seeks to gain power by controlling and neutralizing the maximum refrains.  It is intoxicated with and anaesthetized by a collective feeling of psuedo-eternity.’
Felix Guattari, ‘The Three Ecologies’, 1989

 ’We must make literature and art a component of the entire revolutionary machine, use it as a powerful weapon in uniting the people, attacking the enemy, and destroying the enemy.’
Mao Tse-Tung

We are surrounded by signs that aim to enforce an ideal upon us.  Whether its revolution or totalitarian, consumerism or libertarianism there are always forces that seek to influence through media, propaganda, advertising, hollywood blockbusters or those little wind turbines that are popping up on peoples roofs.
What are the components for creating universal subjectivity?
How does the architect ethically respond to such a notion, even if it is for a ‘just’ cause such as the prevention of climate change?
Can architecture provide opportunity for subversion and ‘free-choice’ within this context?